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Articles |
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Valuable website tips: 5 Steps to increasing your Homepage's usability |
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Your homepage is the face of your website - the very first impression of your company. Therefore, improving your homepage increases your entire website's business value - an investment worth making. |
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Take a look at our 5 Step action plan: |
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1. Include a Tagline |
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If visitors land on your homepage, can they instantly see what your business is all about? Think about a one-sentence tagline that explains to the visitors the purpose of your website and company. A tagline can be put under your brand name and be articulated with the company name in the same breath. A high-quality tagline instantaneously informs the visitor what your company is about. |
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2. Mark Title Tags |
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Rather than having Title tags saying "Welcome" or starts with "the", show the visitors what you do by incorporating your 3 most important keywords that sums up your business. |
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3. Look and feel consistent with image |
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If you have a website that has been developed 4 years ago, is it still consistent with your company's current image? Does it still portray your business in an up-to date, effective and efficient manner? If not, you should seriously consider having a website update or revamp done. |
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4. Content |
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Text on your homepage should carry the most important information, give the visitor a clear indication of who you are, what you do and why they should use your services or buy your products. Having outdated content on your website is a big no-no. Same applies for having content that is irrelevant, and does not incorporate your keywords. Moreover, having relevant, specific and updated content on your homepage will help with improving your search engine optimization (more of this in our next issue). |
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5. Use Graphics wisely |
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All the graphics and images that are used on your website should be relevant and complement the content therein. |
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Need some assistance in improving your homepage? Or want to implement some of the ideas mentioned above onto your website - complete form below |
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